Direct Care Financial Benchmarks 2026
Fees, panel size, payroll, profit and owner pay from Direct Care practices across the country, with 2025 results and 2026 so far. Add your practice and get the full report free.
About 8 minutes. Skip any number you don't know.
Illustration only. Real figures publish when the survey closes.
Is my fee too low for my market? Am I spending too much on staff? How full should my panel be by year three? When can I pay myself more? Most practices have had little reliable data to compare against. Industry surveys are built for insurance-based practices, and the Direct Care numbers that get passed around are usually one practice's story.
This is a real dataset, built from practices like yours and organized so you can find your peer group fast.
Adult and child fees, family caps and enrollment fees, by region and care model.
Members per clinician, how full panels get by year, and member growth in 2026.
Revenue per member per month, per clinician, and how much comes from labs, medications and other services.
Payroll, rent, software, malpractice and marketing as a share of revenue.
Margins before and after owner pay, and what owners take home, by practice size and tax setup.
Reserves, how long breakeven takes, and 2026 pace compared with 2025.
Compare by adults, children or all ages in-office, virtual or home visits years open solo or group region
About 8 minutes. Your 2025 numbers plus a few 2026 totals. Have your P&L handy or give quick estimates. Every money question is optional.
Results are grouped by practice type and size. Any group with fewer than 5 practices is left out, so no one can be picked out.
Everyone who answers gets the full report by email before it's released anywhere else, plus a private comparison if you ask for one.
Goodman CPA specializes in Direct Care practices, handling their tax, accounting and CFO work. Nate Goodman, CPA, MBA, teaches in Hint's Launchpad bootcamp, speaks at the Hint Summit, the DPC Summit and the Pediatric DPC Summit, and wrote Financial Blueprint for DPC.
The report shows group results only and never names a practice. Your answers are stored by Goodman CPA and aren't shared or sold. We may reach out to walk you through your results.
Your 2025 revenue, main expenses and what you paid yourself, plus 2026 totals so far. A profit and loss statement from QuickBooks or your 2025 business tax return covers almost everything. Each question tells you where to find the number.
Skip it, or choose the quick version and give round totals. Partial answers still count.
Yes. Practices that opened in 2025 or 2026 answer for 2026 so far or their latest month, and pre-launch practices answer a short planning section. Both get their own groups in the report.
Answer once for the whole practice. The survey asks how many clinicians and locations you have so you're compared with practices your size.
As soon as enough practices respond. Everyone who answers gets it first, by email.
