More Than an Accounting Firm

Tech-powered financials.
Human-led strategy.

Elevate your practice with proactive tax savings, expert financial guidance, and a team who picks up the phone. Real-time financials paired with a CPA who knows your name, your model, and your goals.

Proven Results
$22M+
in client tax savings uncovered
$1.5M
strategic savings last quarter
148%
growth driven for a single DPC client
Trusted by leading Direct Care & DPC practices nationwide
StandUp Family Medicine Healthy Self DPC Rooted Family Medicine Wellspring DPC CDMC Hill City Rock Rose Kibun Enjoy Health Yoga and Meditation Studio Client logo
Our Services

The end-to-end financial partner your practice actually needs

We have the expertise and best-in-class tools to get your practice financials in order and give you the confidence that you're maximizing tax savings - every month, not just at tax time.

Tax advisory icon

Tax

Advisory Services

Comprehensive tax planning and preparation for healthcare practices, ensuring you maximize savings, leverage DPC-specific deductions, and stay fully compliant year-round.

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Fractional CFO guidance icon

Guidance

Fractional CFO Services

High-level financial strategy, cash flow management, and real-time dashboards - giving you the expertise of a full-time CFO at a fraction of the cost.

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Essentials

Bookkeeping & Payroll

Accurate monthly books, payroll processing, account reconciliation, and sales tax compliance - so you can focus on patients, not spreadsheets.

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The DPC Tax Problem

Most DPC owners are leaving tens of thousands on the table

You left fee-for-service to reclaim your autonomy. But without a proactive financial strategy built specifically for the DPC model, you're likely overpaying in taxes and underplanning for your future.

Overpaying in taxes

Your DPC structure has unique advantages most accountants miss. You're likely missing major deductions and structured inefficiently from day one.

No financial clarity

You don't fully know your real numbers. Growth decisions feel like guesswork instead of confident, informed strategy backed by data.

Reactive, not proactive

Your current accountant waits until April. By then the savings opportunities are gone. Tax strategy is a year-round discipline, not a deadline.

No long-term plan

Your practice sustains your life. Without retirement, succession, and asset protection planning, you're building on unstable ground.

Verified Client Results

Real savings. Real practices. Real numbers.

These aren't projections. These are verified savings we've delivered for Direct Care providers just like you. Practices that were overpaying before they found us.

$77,573
Identified via advanced real estate tax strategy
Dr. Susan Sklar · Hope for Burning Mouth
$66,000
Annual burden found through entity & compensation restructuring
Dental Practice · Anonymous
$52,757
Missed deductions uncovered during proactive planning review
Dr. Jonathan Wade · Orchard Health
$37,852
Immediate tax opportunities identified in first advisory review
DPC Practice · Anonymous
$36,438
Recovered by correcting an inefficient financial structure
Psychiatric Practice · Anonymous
$30,907
Secured through strategic timing and planning decisions
Dr. Wes Hite · Wellspring DPC
$22,000+
Overpaid taxes recovered from prior filings
Dr. Anand Mehta · StandUp Family Medicine
$0
Federal tax liability eliminated entirely for the year
Dr. Jamie Eller · Healthy Self DPC

Saved $22,000+ by uncovering new savings opportunities.

"Since working with Goodman CPA, we've saved over $22,000 in taxes - something I hadn't been able to do before. They helped me better understand my numbers and identify where I could be saving."

Let's Talk

$24,000+ in tax savings and weekends back.

This DPC doctor no longer spends weekends worrying about books or taxes after partnering with Goodman CPA - accounting that finally feels as easy and responsive as DPC itself.

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Our Commitment to DPC

Built around the way your practice works.

Direct Primary Care physicians chose autonomy over the insurance-driven grind. That took courage. Our job is to make sure it pays off - with financial clarity, proactive tax strategy, and a team who treats your practice like it's our own.

01

Built for DPC

Subscription-model expertise and healthcare cash flow. We speak the language of membership revenue, panel growth, and patient retention.

02

Proactive, not reactive

Quarterly tax planning, not April fire drills. We spot the saving opportunities before they close, not after your return is filed.

03

Real people, real responsiveness

A dedicated team who picks up the phone. You get a named CFO, Advisor, and Associate - not a ticket queue or a shared inbox.

04

Monthly retainer model

Predictable pricing that mirrors your own DPC model. No surprise invoices, no hourly billing, no year-end ambushes.

Nate Goodman, CPA - Founder of Goodman CPA
"

Software can show you what happened last month. A good CPA tells you what to do about it — before the problem ever shows up on a statement.

Nate Goodman, CPA Founder & CEO, Goodman CPA
Your First 90 Days

From onboarded to optimized - fast.

No six-month ramp. Most Goodman CPA clients have their books cleaned up, a tax plan in hand, and real-time dashboards live within their first quarter. Here is what that looks like.

1
Week 1

Discovery & diagnostic

We review your books, tax history, and practice model. You leave with an honest assessment of where money is being left on the table.

  • Practice financial review
  • Prior-year tax diagnostic
  • Entity & structure check
2
Weeks 2-4

Books cleaned & systems live

Your dedicated Associate migrates and reconciles your books. Payroll, bookkeeping, and reporting tools come online - set up to your practice.

  • QuickBooks setup & cleanup
  • Payroll & sales tax configured
  • Real-time dashboard deployed
3
Weeks 5-8

Proactive tax plan delivered

Your Advisor presents a written tax strategy - including S-corp elections, retirement planning, and DPC-specific deductions - with projected savings.

  • Annual tax plan document
  • Quarterly estimate roadmap
  • Projected savings calculation
4
Weeks 9-12

CFO rhythm established

Monthly close meetings, quarterly strategy sessions, and a CFO who knows your numbers cold. From here it is steady compounding value - month after month.

  • Monthly P&L & close call
  • Quarterly CFO strategy
  • Ongoing advisor access

Ready to get optimized?

See exactly how Goodman CPA fits into your practice in a free 30-minute demo.

Book a Demo
Personalized Expertise

Three real people. One dedicated team.

Every Goodman CPA client gets three named professionals assigned to their practice from day one. Not a shared inbox. Not a ticket queue. Real people who know your name, your story, and your numbers.

Baxley Stokes, CPA - Client CFO
Role 01 · Strategic

Your CFO

Reviews your financials, oversees tax planning, leads CFO meetings, and keeps the long-term picture in focus — so you can focus on delivering exceptional patient care.

Drew Kitchens, CPA - Partner
Role 02 · Advisory

Your Advisor

Your main contact. Oversees financial statements, tax advisory and strategy, reviews accounting, and prepares your annual tax returns. The person who knows your story.

Kelly Eason - Associate
Role 03 · Operational

Your Associate

Manages accounting, payroll, sales tax, and QuickBooks — handling reconciliations, payroll processing, and monthly filings so none of it lands on your plate.

Behind the work

Meet more of the Goodman CPA team

Nate Goodman, CPA
Nate Goodman, CPACEO & Partner
Leslie Tatum
Leslie TatumDirector of Operations
John Franklin
John FranklinAdvisor
Machelle Musich, CPA
Machelle Musich, CPAAdvisor
Kaitlyn Hirakawa, CPA
Kaitlyn Hirakawa, CPAAdvisor
Matt Gage
Matt GageClient Relationship Manager
Ashley Genoble
Ashley GenobleAdmin Coordinator
Coreen Viray
Coreen VirayExecutive Assistant
Featured Success Story

The Goodman CPA team saved $30,907 in taxes and drove 148% growth for Wellspring.

"Working with Goodman CPA has brought clarity and confidence to our financial operations. If DPC is promoting 'more than medicine' across the country, then Goodman CPA is certainly 'more than accounting.'"
$30,907
Tax savings
148%
Growth YoY
Dr. Wes Hite
Wellspring DPC
Let's Talk
Free Resource · 9-Chapter Guide

The Financial Blueprint every DPC owner needs.

Most financial advice wasn't designed for how you operate. This guide was. From mindset to mechanics to the annual checkup, every chapter is built around the subscription-based, insurance-free practice you chose to build.

  • Cash flow systems built for the DPC model
  • Tax strategy that prevents overpaying
  • Pricing, compensation & KPI frameworks
  • Real case studies from DPC practices
Download Free eBook
Get Started

See what Goodman CPA can do for you.

Thirty minutes. No obligation. We'll tell you honestly whether we're the right fit for your practice.