The People On Your Account

The people who will actually do the work.

Every practice we take on gets three named people with defined jobs, not one overloaded contact who answers when they can. Here is who they are and what each one owns.

Working with Direct Care owners in all 50 states.
The People Behind The Work

Every client gets a CFO, an Advisor and an Associate.

Not one overloaded contact. Three people with defined jobs — which is what makes proactive work possible instead of aspirational. From our Essential tier up, this is your team.

Your CFO

Reads your numbers, leads the strategy conversations, and oversees the tax plan. The person you talk to before a big decision, not after it.

"Can I afford a second provider yet?" · "Is my membership price holding its margin?"
Your Advisor

Your main contact. Owns your written tax plan, your financial statements, and your annual return. The one who answers within two business days.

"Should I elect S-Corp this year?" · "What do I set aside quarterly?"
Your Associate

Keeps the books clean, payroll running, and filings on time. The reason your numbers mean something when the CFO reads them.

"Why does my February look different from July?" · "Did that reconcile?"

Meet the team

Nate Goodman
CEO & Partner
Drew Kitchens
Partner
Leslie Tatum
Director of Operations
Baxley Stokes
Client CFO
John Franklin
Advisor
Machelle Musich
Advisor
Kaitlyn Hirakawa
Advisor
Kelly Eason
Associate
Jing Xie
Associate
Candi Morris-Hampton
Associate
Coreen Viray
Executive Assistant
Matt Gage
Client Relationship Manager
Ashley Genoble
Administrative Coordinator
Mackenzie Kitchens
Culture Assistant
Ruth Goodman
Culture Assistant
How The Work Actually Happens

Every client gets a CFO, an Advisor and an Associate.

Not one overloaded contact. Three people with defined jobs — which is what makes proactive work possible instead of aspirational. From Essential up, this is your team.

CFOAdvisorAssociate Yourpractice
Your named contact Advisor
  • First person you call
  • Two-business-day response
  • Keeps the plan moving
Strategy and the numbers CFO
  • Builds the tax plan
  • Runs the CFO call
  • Owns the forecast
The work, done on time Associate
  • Monthly close
  • Payroll and 1099s
  • Bill pay and sales tax
About Working With Us

What owners ask before they hand over their books.

How does working with you actually work day to day?

Entirely remotely, in all 50 states — video meetings, shared documents, and responses within two business days from your named Advisor. Most of our clients have never been to our office and it has never come up.

Who will I actually talk to?

Your Advisor is your main contact and answers within two business days. Your CFO leads the strategy conversations and reads your numbers. Your Associate keeps the books and payroll running. You'll know all three by name.

How long have you specialised in Direct Care?

Our first Direct Care client came to us in 2021 — a DPC clinic that opened in our own town — and in 2024 we turned the whole firm toward it. We have long-standing clients from before then outside Direct Care and we still take good care of them. Five years inside one model is why the answers come fast instead of after research.

Do you take non–Direct Care clients?

Yes. Direct Care is our specialisation and it is where nearly all of our work sits — that focus is the reason we're useful. But we also work with a select group of owner-run businesses outside it, and we're glad to have the conversation. If that's you, we wrote a page for you.

Come find out whether we're the right fit.

A free tax strategy session is a real look at your numbers — your entity structure, your compensation, your membership revenue. You'll leave with specifics whether or not you hire us.

Book a Free Tax Strategy Session →